Challenges

CrewApp, a startup spin-off from Icelandic airline Air Atlanta, set out to build an internal team capable of developing and scaling its aviation crew management platform. As with many greenfield initiatives in complex industries, the challenges involved not only writing code, but also organizing the work, managing knowledge, and enabling long-term scalability.

Starting from scratch

CrewApp was building its product team from the ground up. The development workflow, backlog structure, and delivery processes needed to be established from zero.

Complexity of the aviation domain

The software had to integrate with existing aviation workflows and infrastructure. Understanding this domain takes time and requires a flexible yet structured approach from any new contributor.

Need for multi-role expertise

With limited in-house technical resources, the client needed someone capable of bridging multiple roles: developer, architect, scrum master, and delivery coordinator.

The core challenge was to inject technical expertise and delivery structure into a newly formed team working in a complex and mission-critical domain.

Solution

We provided a senior consultant working in a Team Augmentation model. He quickly integrated into CrewApp’s structure, assessed the current state, and helped organize the work to enable consistent progress.

Outcomes:

Delivery of a major new feature to end users
Breakdown of feature ideas into smaller, manageable tasks
Introduction of a structured backlog for visibility and planning
Kick-off of additional feature work under a predictable process
Active technical input and improvement suggestions from the consultant
Productive and comfortable long-term collaboration

Results

Fully integrated with the internal team.

Crucial feature delivered for end-users.

100%

Smooth onboarding & transparent communication.

How did we achieve this?

Project structure & backlog

He introduced a clear backlog structure and broke down features into smaller, manageable tasks. This enabled better planning and more effective tracking of progress.

Communication & management

The project was managed using Azure DevOps and MS Teams in a Kanban-style workflow. Daily communication and regular status meetings ensured full transparency of the process.

Discovery & onboarding

After the initial call, the consultant quickly got familiar with the project context and work culture. He assessed the technology, product, and methodologies to integrate with the team.

Project structure & backlog

He introduced a clear backlog structure and broke down features into smaller, manageable tasks. This enabled better planning and more effective tracking of progress.

Delivery work

With new processes in place, the team successfully delivered a major feature and kicked off the next one. Tasks were well-structured, and collaboration between both sides was smooth.

Communication & management

The project was managed using Azure DevOps and MS Teams in a Kanban-style workflow. Daily communication and regular status meetings ensured full transparency of the process.